Group Social Media Coordinator

The Urban Retreat group is a pioneer in luxury hair and beauty. Created ten years ago by industry expert George Hammer, Urban Retreat has developed a reputation as the ultimate destination for health and beauty services. We are one of the biggest salons in the world, with a spectacular flagship location on the top floor of Harrods. Together with our other locations at Harvey Nichols in Manchester, our diffusion arm UR Beautiful in Kingston, the luxury online beauty shop The Urban Retreat Beautique, and our glamorous mobile beauty therapy service At Home - The Urban Retreat is a beauty paradise accessible to all. From the beginning we have endeavoured to provide the most innovative techniques, progressive therapies, excellent customer service, and worlds’ finest salon brands, all whilst maintaining an enduring devotion to tradition, perfecting the artistry behind the ancient beauty practices that have stood the test of time.

We can provide everybody with a chance to experience a piece of beauty paradise, anywhere – whether it is with a MinX manicure and a glass of champagne in Manchester, a luxurious Crème de La Mer Ultimate Experience at Harrods, a Daniel Sandler evening makeup look in the comfort of your own home, or a bottle of MoroccanOil hair treatment delivered direct to your front door. The Urban Retreat is a haven of luxury and convenience that can take care of your beauty regime from top to toe and inside out, all under one roof and from one NEW and super fabulous, easy to understand website. We recognise that you live busy lives and need to escape from it all once in a while. With the Urban Retreat group, you can rest assured that we will provide a tranquil environment where you can realize life's most precious commodities of ‘Time Space and Comfort’.

The Social Media Coordinator will implement the Company’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

Primary Objective

• Implement the social media strategy, ensuring its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.
• Work with the relevant teams to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date.
• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
• Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
• Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
• Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
• Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results
• Regularly feedback insights gained from social media monitoring to the Marketing team, to help them evolve their strategies in a timely fashion
• Monitor trends in social media tools, trends and applications
• Maintaining relationships with power users showing high engagement with Urban Retreat via Social Media
• Maintaining a log of relationships with power users (CRM focus)
• Interact with our customers to align unselfish service of their needs, with our corporate objectives
• Be the eyes and ears of our brand as if your own reputation depended on it
• Build and maintain our content distribution network by way of social media channels
• Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.”
• Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
• Create content for feeds and snippets in various social media sites.
• Schedule and organize multiple departments which generate content on a daily basis
• Conduct keyword research including cataloging and indexing target keyword phrases