Essie Nails
In 1981, Essie Weingarten boarded a plane bound for Las Vegas with a suitcase full of nail polish and a plan. She wanted to sell her chip-resistant line of varnish -- in 12 unconventional colors, with names such as Babys Breath and Bordeaux - to every hotel and beauty salon in Sin City. Back then, there were fewer than 200 nail salons nationwide, and the few cool colors available were for sale only at high-end department stores. Since then, the Essie Cosmetics brand has become one of the most successful nail care companies in the world. A luxury leader that blends the fashionable with the functional, Essie seeks to redefine the boundaries of colour and creativity. Offering a consistently growing line of nail colours, nail treatments and accessories, Essie has become one of the most trusted, iconic names in the beauty industry.